In 2011, we entered the Ethiopian beer market by acquiring – Harar and Bedele breweries through privatization and made the beautiful and diverse Ethiopia our home and its most gracious, warm, inviting people our community.
Since then, HEINEKEN Ethiopia has been operating to fulfill our purpose of ‘Brewing the Joy of True Togetherness’ and creating a long-term ambition and a sustainable business in the country it calls home.
With a long-term ambition and belief in Ethiopia, HEINEKEN Ethiopia inaugurated its state-of-the-art brewery in 2015 – Kilinto Brewery situated on the outskirts of Addis Ababa with an investment of EUR310mln.
Position Sales Representative
Job Purpose:
The Sales Representative will be responsible for managing and expanding our territory to drive sales growth for our Heineken Breweries portfolio. This role demands exceptional relationship management skills, a proactive approach to executing outlet strategies, and the ability to effectively utilize digital tools to enhance customer engagement and satisfaction.
Key Responsibilities
- Manage master data and oversee horizontal expansion.
- Implement PICOS strategies and drive sales orders.
- Manage forward stock and push essential SKUs while ensuring FIFO stock movement.
- Collaborate with service providers to enhance performance.
- Increase Heineken Breweries Point of Sale (POS) presence by actively prospecting and preparing commercial propositions for new outlets.
- Follow a weekly visit plan defined by the line manager, ensuring all outlets are visited as scheduled.
- Complete outlet execution check and ensure perfect execution during visits.
- Monitor stock levels of Heineken products, advising outlets and taking action to maintain optimal inventory.
- Check fridge stock, positioning, and planogram adherence, taking corrective actions as necessary.
- Ensure optimal placement of visibility materials both inside and outside outlets.
- Utilize SEM, B2B order generation, and customer management tools effectively.
- Manage loyalty schemes and enhance customer engagement.
- Execute deployment plans and conduct regular checks on assets.
- Plan and select outlets for promotions, implementing and evaluating their impact.
- Deploy point-of-sale materials and activate outlets with customer drivers.
- Collaborate with trade marketing for promotional proposals and follow up on implementation.
- Gather and report on competitor activities, pricing, and promotional strategies.
- Conduct regular market checks within the beverage industry.
- Conduct routine problem-solving visits to all retailers in the territory.
- Foster strong relationships with customers and line managers, ensuring Heineken Breweries is the preferred supplier.
- Drive account development and maintain RQC management.
- Provide daily reports on crate inventory and sales activities through the Area assigned
- Participate in regional sales meetings as required and utilize sales tools for reporting on territory developments.
- Ensure proper maintenance and safety of all company property assigned to the role.
- Achieve sales volume objectives by brand and SKU for the assigned territory.
- Execute approved sales schemes and ensure comprehensive product representation across all outlets.
- Negotiate at retail outlets for visibility and POS materials to enhance sales performance.
- Perform other activities as assigned by the supervisor.
Job Requirements
Experience
- 0-3 years of experience in related experience
- Experience in FMCG will be an added advantage
- Language Skills – Base Town speaking language is mandatory
Education
- Degree (BSc or BA Degree)
Deadline :Â August 25th, 2026
Locations: Mojo  application link https://theheinekencompany-rmk.jobs.hr.cloud.sap/Ethiopia/job/Mojo-Sales-Representative/1428073933/
Locations: Ginchi application link https://theheinekencompany-rmk.jobs.hr.cloud.sap/Ethiopia/job/Holeta-Sales-Representative/1428080833/