Little is a pan-African application that encompasses a wide range of services and is recognized as one of the largest ride-hailing companies in Africa, operating in cities throughout Kenya, Uganda, Somalia, Zambia, Tanzania, and now Ethiopia.
The Little app provides solutions for mobility, delivery, and payments by linking customers with drivers, thereby facilitating convenience and transparency for hundreds of thousands of users.
Backed by Safaricom, this ride-hailing app — which seeks to compete with Uber — initially revealed its intentions to enter the Ethiopian market in June 2021. At that time, the then-Chief Executive Kamal Budhabhatti informed Business Daily that the company would allocate Sh540m (£3.5m) over the next five years, with an additional Sh540m expected based on growth forecasts.
Position: Digital Marketing Specialist
Education: BA degree in Marketing, Communications, Business, or a related field.
Experience: Minimum of 1+ years of proven experience in digital marketing or a related role.
Skills: Strong understanding of digital marketing tools (Meta Business Suite, Google Analytics, Google Ads), content creation, SEO, and social media management.
Mindset: Creative, analytical, proactive, and able to manage multiple projects simultaneously.
Key Responsibilities:
- Develop and manage digital marketing campaigns across social media, search engines, and display advertising platforms.
- Create engaging content for social media, websites, and email marketing campaigns.
- Manage and optimize paid advertising campaigns (Meta Ads, Google Ads, etc.).
- Monitor, analyze, and report on campaign performance using analytics tools.
- Collaborate with internal teams to ensure brand consistency and effective messaging.
- Stay up to date with digital marketing trends and emerging technologies.
- Strong understanding of general marketing principles, including branding, customer behavior, and market positioning.
- Ability to integrate traditional marketing concepts with digital strategies to achieve overall business goals.
Location: Addis Ababa
Deadline: March 27, 2026
How to Apply:
Interested candidates who fulfill the above requirements are invited to apply online:-