Coca-Cola was first bottled in Ethiopia’s capital, Addis Ababa, in 1959 by the Ethiopian Bottling Share Company, which later opened a second branch in Dire Dawa in 1965.
The two plants were nationalized in 1975 and ran as public companies until 1996 when they were bought by Ethiopian entrepreneurs through privatization. Just prior to this, in 1995, Coca-Cola Sabco bought shares in the business and, in 1999, signed joint venture agreement with Ethiopian owners. With its leadership working hand in hand with employees, the business has seen significant growth over the years. Processes and functions have improved, resulting in considerable sales increases. On July 02, 2016, SABMiller plc, The Coca-Cola Company and Gutsche Family Investments (controlling 80% of Coca-Cola South African Bottling Company (Sabco) officilay merged and created Africa’s largest Coca-Cola bottler – Coca-Cola Beverages Africa (CCBA)
With the aim of increasing its foot prints across the nation, a new plant was commissioned in 2016 at Bahir Dar having state-of-the-art production facility.
East Africa Bottling Share Company as a Coca Cola Franchise Bottler in Ethiopia under Coca-Cola Beverages Africa (CCBA) has three production plants in Addis Ababa, Dire Dawa and Bahir Dar with an aggressive expansion plan throughout the country, hence bringing the total number of employees to more than 1,800.
Position:Â Area Sales Manager
Key Outputs and Accountabilities
- Sales Execution Excellence: Ensure streamlined trade execution according to Route-To-Market (RTM) principles, across territories, to support for increased sales volume and market share
- Revenue Growth: Achieve volume growth, net sales revenue growth, and increased penetration of key packs across territories
- Sales Team Development: Build a high-performing, motivated, frontline sales team by providing coaching and training
- Customer Relationships: Maintain high levels of customer satisfaction through effective communication and service delivery
- Effective Resource Utilization: Ensure the right tools, resources, and promotional materials are distributed and used effectively across channels
Skills & Experience
Education
- A formal qualification in Marketing, Sales, or equivalent
Experience
- 5+ years front-line sales experience within a FMCG environment.
- Team management experience will be an added advantage.
Skills
- Coaches and mentors team members, providing opportunities for growth and development
- Strong understanding of FMCG sales practices, RTM principles, and market execution standards
- Resolves disputes equitably, finding common ground in challenging situations
- Engage with a wide range of people and build effective relationships within and outside the organization
- Builds lasting relationships with customers and meets their expectations
- Skilled in negotiating terms with minimal disruption to relationships, balancing assertiveness and diplomacy
- Demonstrates determination to achieve goals despite setbacks, constantly pushing for results
- Able to clearly communicate in various formats and styles, ensuring key messages are effectively conveyed
- Demonstrated ability to use digital platforms for sales optimization, along with the capability to interpret and act on sales reports
Location:Â Kebridehar and Axum
Deadline :Â August 27th, 2026
How To Apply
Interested candidates who meet the above requirements are encouraged to apply by submitting their application through the following link: